Bishoy Riad

I'm a

  Resume   Contact

About

Hi! I'm a marketing technology professional. More importantly, I'm a marketing technology enthusiast.


Over the past decade, my experience in enterprise marketing technology solutions has spanned across both B2C and B2B channels. My typical role can be described as a “technology consultant” to marketing departments, having served as such in both agency and client-side settings. My background has coalesced with numerous industry verticals including finance, real estate, education, retail, hospitality, and tourism. My core emphasis as a results-oriented marketing professional is on data-driven strategy and execution.


My line of work can become rather complex. If there's one aspect that's simple, it would be my definition of success: non-stop learning.

Skills

Below is a list of each discipline I have specialized in and notable platforms I have experience with. While I have a flexible background, my primary occupation is rather distinctly centered on advanced cloud enterprise.


Nowadays, I have been zeroing in on marketing automation and CRM platforms within the technology stack, while consistently working to extract insightful, meaningful, and actionable data to help guide strategic decision-making. As an analogy, some electricians are good all-around electricians but focus on auto. In this case, marketing cloud and marketing analytics would both be classified under that specialization.

Cloud Enterprise

Marketo Acoustic Campaign, formerly known as IBM Watson Hubspot Campaign Monitor Email On Acid Litmus Salesforce Salesforce Pardot Zoho

Digital Analytics

Google Analytics Google Tag Manager Marchex Call Tracking Microsoft Excel GoodData Moz Unbounce Hotjar CrazyEgg

Digital Advertising

Google Ads Facebook Ads Microsoft Ads YouTube Ads Acquisio SEMrush SpyFu SimilarWeb Builtwith

Digital Design

Experience Design Indesign Figma Material Design Canva User Testing Font Awesome

Front-end Development

Bootstrap WordPress Shopify Google Developer Tools Rest API Velocity

Productivity Apps

Microsoft Outlook Microsoft Word Microsoft PowerPoint LinkedIn Sales Navigator JIRA Software HootSuite Buffer Cisco Webex Google Drive

Resume

Below you will find a responsive version of my resume. Need a printer-friendly version? Feel free to download it instead!

Summary

Bishoy Riad ☁️


Innovative and results-driven Digital Marketing Leader with 10+ years of background in producing remarkable customer-centered experiences, implementing closed-loop ROI reporting, and maximizing revenue.

Certifications

  • IBM Watson
  • Marketo
  • HubSpot
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • BrainStation

Education

Certificate, Digital Marketing Professional

2017

BrainStation, Vancouver, BC

Studied and reviewed all key digital marketing channels: Google Analytics, SEO, Google Ads, social ads, social media, E-commerce, and marketing automation. Conducted and presented a Digital Marketing Assessment for Vega as part of a hands-on course project.

Bachelor of Business Administration, Marketing

2010 - 2016

Capilano University, North Vancouver, BC

Over the course of my time at Capilano University, I transitioned from engineering, geo sciences, and accounting to my current industry discipline: digital marketing.

Advanced Diploma, Digital Marketing

2014 - 2016

Capilano University, North Vancouver, BC

Volunteer Experience

VISION Conference Ambassador

2019

BCAMA, Vancouver, BC

Salesforce Pardot User Group Chapter Rep

2016 - 2018

Pardot User Group, Vancouver, BC

As a participant at the local Pardot User Group, I observed and shared creative ideas and workarounds. I also exercised early-stage prospecting to bolster business development initiatives.

UX Panelist

2015

BCNET, Vancouver, BC

Director of Web Development

2015

Capilano University Marketing Association, North Vancouver, BC

Professional Experience

Marketing Operations Manager

2020 - Present

Sapling, Vancouver, BC

Digital Marketing Lead

2019 - 2020

Fresh Tracks Canada, Vancouver, BC

  • Manage performance of all programs and lead gen campaigns including lead scoring and nurture programs
  • Devise segmenting strategies to align BI and objectives
  • Collaborate with the web team to maintain web form integrations
  • Develop Velocity (VTL) scripts to tokenize SFDC fields
  • Perform custom report/extract functionality in bulk via Marketo REST API and SFDC Data Loader/SOQL
  • Produce Smart Lists to drive outbound engagement via Marketo as well as GA, Google Ads, Facebook and SFDC

Senior Marketing Automation Specialist

2018 - 2019

Revenue Automation, Vancouver, BC

  • Led Revenue Automation’s website redesign project
  • Built automation flows and strategies to enhance lift
  • Designed/developed IBM Watson-integrated web forms
  • Designed/developed HTML emails via Watson, Marketo
  • Established and maintained rapport with key clients
  • Updated marketing collateral using Adobe CC
  • Reported on drip campaign automation workflows

Digital Marketing Technician

2014 - 2018

Global Village English Centres, Vancouver, BC

  • Planned and executed inbound marketing using Pardot Marketing Automation and Salesforce CRM
  • Reviewed Google Analytics reports to determine strengths vis-à-vis areas of improvement
  • Ran PPC Ads relying on audience and keyword research
  • Optimized PPC campaigns (reduced CPC from $5 to ~$0.08 and CPA from $75 to <$2)
  • Performed CRO (increased lead ratio 3x from 1.6% to 4.8%)
  • Conducted SEO with traffic averaging 14,000+ visits/mo
  • Managed web update/re-design projects using Teamwork

Digital Marketing Manager

2012 - 2014

Zen Digital, North Vancouver, BC

  • Ran Google Ads using keyword research, budget analysis
  • Maintained WordPress website with custom HTML/CSS
  • Tracked site metrics via Google Analytics, Search Console
  • Managed social: Facebook, Twitter, YouTube, Instagram

E-Commerce & SEO Specialist

2010 - 2012

Music Gallery, North Vancouver, BC

  • Maintained website database using Zen Cart E-Commerce CMS
  • Updated product listings using Photoshop and Dreamweaver
  • Provided customers with current product information
  • Managed YouTube Video Advertising initiatives

Portfolio

Here is a small sampling of a few marketing and web projects I have worked on.

  • All
  • Marketing
  • Web
Nexx Gen IO Website
BSuperior System Logo
Floorball Plus Logo
Maker Lab in a Box Website
Revenue Automation Logo
Taste Vancouver Food Tours Logo
Scenic Luxury Cruises & Tours Logo
Capilano University Marketing Association Logo

Interests

Outside of my career endeavours, I am a big time hockey fan.


You better believe I was beyond elated when Sidney Crosby of Team Canada scored the Golden Goal during Vancouver 2010, or when Alex Burrows of the Vancouver Canucks somehow slayed the dragon a year later against their then-bitter rivals, the Chicago Blackhawks. Classic moments. Equally so, I was heartbroken when the same team eventually lost to the Boston Bruins in Game 7 of the 2011 Stanley Cup Finals, but that is part of what makes it such a memorable experience. Wins have no meaning without losses, much like how successes contrast with failures. Fast forward to 2020, and my passion for the sport is still going strong despite the current hiatus caused by the unpredictable and challenging events surrounding COVID-19.


A few of my other favourite pasttimes include movies, hiking excursions, travelling, attending concerts, karaoke, reading blogs, and enjoying Mediterranean cuisine. Yes so many movies, but let's be real, nothing holds a candle to Deadpool. And I'm not just saying that because Ryan Reynolds is also a Vancouver native. Go Deadpool!


As a technology enthusiast and not just a martech fanatic, I've also been taking a real interest in futurology. In particular, I look forward to discovery around AI and the presumed reality (or not) of the technological singularity. I for one embrace serving our Google overlords. (Pro tip: spreading Google propaganda is known to significantly boost your SEO ... just kidding. Outbound links like the ones above, however, do help.)

Testimonials

I've been fortunate to work with (and learn from!) several rockstars. Here's what some of them are saying about my digital marketing competencies:

Contact

Looking to get in touch? I'm always reachable - I look forward to hearing from you!

Contact Summary

Location:

Physically - Vancouver. Virtually - Anywhere.

Phone:

778-806-6947

Drop a Line

This form will not opt your email into any marketing messages.