Bishoy Riad

I'm a

  Resume   Contact


👋🏻 Hey there! I'm a Digital Marketing Technology professional. More importantly, I'm a Digital Marketing Technology enthusiast.

I'm passionate about Marketing Operations, Demand Generation, Growth Marketing, Marketing Automation, Web Design, and Front-End Development with over 15 years of applied experience

My typical role can be described as a “Technology Consultant” to Marketing Departments, having served as such in both Agency and Client-side settings. My background in enterprise marketing technology solutions has spanned across both B2C and B2B channels, which has coalesced with numerous industry verticals. Most recently, I have transitioned to settle in the Tech Sector.

If you are looking to spitball ideas for a project, take my new Marketing AI Prompt Generator powered by ChatGPT for a spin! 🆕

Industry Verticals

  • Real Estate
  • Education
  • Tourism
  • Hospitality
  • E-Commerce
  • Finance
  • SaaS
  • Technology

My core emphasis as a results-oriented Marketing Operations Leader is on data-driven strategy and execution.

This line of work can become rather complex. If there's one simple aspect, it would be my definition of success: non-stop learning 🚀

Bishoy Riad

Marketing Operations/Growth Manager & Web Developer

Seasoned, data-driven marketing technology professional with a passion for problem-solving.

  • Degree: Bachelor's, Digital Marketing
  • Primary Industry: Technology & SaaS
  • City: PST - Vancouver, CA & San Francisco, US

My credentials notably include a BBA Degree specialized in Marketing issued by Capilano University as well as a Digital Marketing program certificate issued by BrainStation. In addition, I hold professional certifications in Salesforce Pardot, Adobe Marketo, IBM Watson, and HubSpot. I also possess official Google Partner status via certifications in Google Analytics and Google Ads.


Below is a list of each discipline I have specialized in and notable platforms I have experience with. While I have a flexible background, my primary occupation is distinctly centered on advanced cloud enterprise platforms with two areas of emphasis: marketing data and marketing development.

Nowadays, I have been zeroing in on marketing automation and CRM platforms within the technology stack, while consistently working to extract insightful, meaningful, and actionable data to help guide strategic decision-making. As an analogy, some electricians are good all-around electricians but focus on auto. In this case, marketing cloud and marketing analytics would both be classified under that specialization.

Curious to learn more? Follow me on LinkedIn today

Cloud Enterprise

Marketo Acoustic Campaign, formerly known as IBM Watson Hubspot Campaign Monitor Email On Acid Litmus Salesforce Salesforce Pardot Zoho

Digital Analytics

Google Analytics Google Tag Manager Marchex Call Tracking Microsoft Excel GoodData Moz Unbounce Hotjar CrazyEgg

Digital Advertising

Google Ads Facebook Ads Microsoft Ads YouTube Ads Acquisio SEMrush SpyFu SimilarWeb Builtwith

Digital Design

Experience Design Indesign Figma Material Design Canva User Testing Font Awesome

Front-end Development

Bootstrap Google Developer Tools Rest API Shopify WordPress Webflow

Productivity Apps

Microsoft Outlook Microsoft Word Microsoft PowerPoint LinkedIn Sales Navigator JIRA Software HootSuite Buffer Cisco Webex Google Drive


Below you will find a responsive version of my resume. Need a printer-friendly version? Feel free to download it instead!


Bishoy Riad ☁️

Innovative and results-driven Digital Marketing Ops Leader with 15+ years of background in producing remarkable customer-centric experiences, implementing closed-loop ROI reporting, and maximizing revenue.



Certificate, Digital Marketing Professional


BrainStation, New York, NY

Studied and reviewed all key digital marketing channels: Google Analytics, SEO, Google Ads, social ads, social media, E-commerce, and marketing automation. Conducted and presented a Digital Marketing Assessment for Vega as part of a hands-on course project.

Bachelor of Business Administration, Marketing

2010 - 2015

Capilano University, Vancouver, BC

Over the course of my time at Capilano University, I transitioned from engineering, geo sciences, and accounting to my current industry discipline: digital marketing.

Advanced Diploma, Digital Marketing

2014 - 2015

Capilano University, Vancouver, BC

Volunteer Experience

Community Partner, Marketing Operations

2020 - Present

MarketingOps(dot)com, Orange County, CA

Community Partner, Revenue Operations

2020 - Present

RevGenius, New York, NY

VISION Conference Ambassador


BCAMA, Vancouver, BC

Salesforce Pardot User Group Chapter Rep

2016 - 2018

Pardot User Group, Vancouver, BC

As a participant at the local Pardot User Group, I observed and shared creative ideas and workarounds to marketing automation challenges in the Salesforce ecosystem. I also exercised early-stage prospecting to bolster business development initiatives.

Director of Web Development


Capilano University Marketing Association, Vancouver, BC

As the web developer at CAPUMA, I was responsible for doing a complete re-design project of the website. I have done so using a combination of the WordPress Content Management System and HTML5/CSS coding. On an ongoing basis, I was responsible for uploading new content, organizing the layout, updating blog posts, and coordinating with online marketing efforts via social media.

UX Panelist


BCNET, Vancouver, BC

Presented findings on information technology infrastructure from an end user and research-based perspective as part of the 2015 annual BCNET conference.

Professional Experience

Senior Salesforce Marketing Cloud Developer

2023 - Present

Four Seasons Hotels and Resorts, San Francisco, CA - Remote (Contract)

Senior Marketing Operations Manager

2022 - 2023

Instabug, San Francisco, CA - Remote

  • Oversaw all B2B SaaS growth-engine projects, ABM, and digital asset management, and web initiatives at scale
  • Spearheaded the WordPress > Webflow migration and subsequent phases including the new Instabug Blog and Webflow training
  • Implemented a full-scale Webflow <> Marketo <> LeanData <> Salesforce integration with comprehensive tracking and user flows

Marketing Operations Manager

2021 - 2022

Evisort, San Francisco, CA - Remote

  • Optimized site performance, improving the load time by >80%
  • Oversaw the WordPress > Webflow site migration in Q3 and HubSpot > Pardot MAP migration in Q4
  • Integrated and automated the Evisort Marketing Technology Stack

Marketing Operations Manager

2020 - 2021

Sapling (acquired by Kallidus!), San Francisco, CA

  • Performed CRO via Google Optimize with an initial 2-week result of a 300% increase in SaaS Product Demo Request Conversions from 5% to 20% (Original vs. Variant B) in September 2020
  • Devised segmentation strategies to align BI and objectives

Digital Marketing Lead

2019 - 2020

Fresh Tracks, Vancouver, BC

  • Led all marketing automation, CRM, data infrastructure, segmentation, and reporting initiatives
  • Launched luxury travel site: $65K+ revenue yield mid-pandemic
  • Developed Velocity (VTL) scripts to tokenize SFDC fields
  • Performed custom report/extract functionality in bulk via Marketo REST API and SFDC Data Loader/SOQL
  • Produced Smart Lists to drive outbound engagement via Marketo as well as GA, Google Ads, Facebook, and SFDC

Senior Marketing Automation Specialist

2017 - 2019

IBM (Revenue Automation), New York, NY - Remote

  • Led Revenue Automation’s website redesign project
  • Built automation flows and strategies to enhance lift
  • Designed/developed IBM Watson-integrated web forms
  • Designed/developed HTML emails via Watson, Marketo
  • Established and maintained rapport with key clients
  • Updated marketing collateral using Adobe CC
  • Reported on drip campaign automation workflows

Digital Marketing Technician

2013 - 2017

Global Village English Centres, Vancouver, BC

  • Planned and executed inbound marketing using Pardot Marketing Automation and Salesforce CRM
  • Reviewed Google Analytics reports to determine strengths vis-à-vis areas of improvement
  • Ran PPC Ads relying on audience and keyword research
  • Optimized PPC campaigns (reduced CPC from $5 to ~$0.08 and CPA from $75 to <$2)
  • Conducted SEO with traffic averaging 14,000+ visits/mo
  • Managed web update/re-design projects using Teamwork

Digital Marketing Manager

2011 - 2013

Zen Digital, Vancouver, BC

  • Ran Google Ads using keyword research, budget analysis
  • Maintained WordPress website with custom HTML/CSS
  • Tracked site metrics via Google Analytics, Search Console
  • Managed social: Facebook, Twitter, YouTube, Instagram

E-Commerce & SEO Specialist

2010 - 2011

Music Gallery, Vancouver, BC

  • Maintained website database using Zen Cart E-Commerce CMS
  • Updated product listings using Photoshop and Dreamweaver
  • Provided customers with current product information
  • Led YouTube Video Advertising initiatives


Here is a sample of noteworthy digital marketing projects I have worked on.

  • All
  • Marketing
  • Web
  • Email
Nexx Gen IO Website
BSuperior System Logo
Floorball Plus Logo
Maker Lab in a Box Website
Revenue Automation Logo
Taste Vancouver Food Tours Logo
Scenic Luxury Cruises & Tours Logo
Capilano University Marketing Association Logo
Fiat Chrysler Automobiles
Sapling HR
Instabug Blog


Outside of my career endeavours, I am a longtime hockey fan. Wins have no meaning without losses, much like how successes contrast with failures.

Recently, I've picked up the guitar and fun doesn't even begin to describe that learning experience 🎸🤘🏻

A few of my other favourite pasttimes include running, cycling, movies, travelling, concerts, karaoke, reading blogs, and enjoying Mediterranean cuisine. Speaking of movies, does anything even hold a candle to Deadpool? I'm not just saying that because Ryan Reynolds is a Vancouver native too, but that tidbit is a definite plus.

As a technology enthusiast and not just a marketing technologist by trade, I've also been taking a real interest in futurology. In particular, I look forward to discovery around AI and the presumed reality (or not) of the technological singularity. ChatGPT is as cool as it is scary, and it's super scary 🤖👻 on that note, you might want to give my new Marketing AI Prompt Generator powered by ChatGPT a try!


I've been fortunate to collaborate with several industry rockstars. Here's what some of them are saying about my Digital Marketing Operations + Technology background:


Looking to get in touch? I'm always reachable - I look forward to hearing from you!

Contact Summary


PST - Vancouver & San Francisco - Remote

Booking Link:

Drop a Line

This form will not opt your email into any marketing messages.