Bishoy Riad

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Hi! I'm a digital marketing professional. More importantly, I'm a digital marketing enthusiast.

Over the past decade, my experience in enterprise marketing technology solutions has spanned across both B2C and B2B channels. My typical role can be described as a “technology consultant” to marketing departments, having served as such in both agency and client-side settings. My background has coalesced with numerous industry verticals including technology, finance, real estate, education, retail, hospitality, and tourism. My core emphasis as a results-oriented marketing professional is on data-driven strategy and execution.

My line of work can become rather complex. If there's one aspect that's simple, it would be my definition of success: non-stop learning.


Below is a list of each discipline I have specialized in and notable platforms I have experience with. While I have a flexible background, my primary occupation is rather distinctly centered on advanced cloud enterprise.

Nowadays, I have been zeroing in on marketing automation and CRM platforms within the technology stack, while consistently working to extract insightful, meaningful, and actionable data to help guide strategic decision-making. As an analogy, some electricians are good all-around electricians but focus on auto. In this case, marketing cloud and marketing analytics would both be classified under that specialization.

Cloud Enterprise

Marketo Acoustic Campaign, formerly known as IBM Watson Hubspot Campaign Monitor Email On Acid Litmus Salesforce Salesforce Pardot Zoho

Digital Analytics

Google Analytics Google Tag Manager Marchex Call Tracking Microsoft Excel GoodData Moz Unbounce Hotjar CrazyEgg

Digital Advertising

Google Ads Facebook Ads Microsoft Ads YouTube Ads Acquisio SEMrush SpyFu SimilarWeb Builtwith

Digital Design

Experience Design Indesign Figma Material Design Canva User Testing Font Awesome

Front-end Development

Bootstrap Google Developer Tools Rest API Shopify WordPress Webflow

Productivity Apps

Microsoft Outlook Microsoft Word Microsoft PowerPoint LinkedIn Sales Navigator JIRA Software HootSuite Buffer Cisco Webex Google Drive


Below you will find a responsive version of my resume. Need a printer-friendly version? Feel free to download it instead!


Bishoy Riad ☁️

Innovative and results-driven Digital Marketing Leader with 10+ years of background in producing remarkable customer-centric experiences, implementing closed-loop ROI reporting, and maximizing revenue.



Certificate, Digital Marketing Professional


BrainStation, New York, NY

Studied and reviewed all key digital marketing channels: Google Analytics, SEO, Google Ads, social ads, social media, E-commerce, and marketing automation. Conducted and presented a Digital Marketing Assessment for Vega as part of a hands-on course project.

Bachelor of Business Administration, Marketing

2010 - 2016

Capilano University, North Vancouver, BC

Over the course of my time at Capilano University, I transitioned from engineering, geo sciences, and accounting to my current industry discipline: digital marketing.

Advanced Diploma, Digital Marketing

2014 - 2016

Capilano University, North Vancouver, BC

Volunteer Experience

Community Partner, Revenue Operations

2020 - Present

RevGenius, New York, NY

VISION Conference Ambassador


BCAMA, Vancouver, BC

Salesforce Pardot User Group Chapter Rep

2016 - 2018

Pardot User Group, Vancouver, BC

As a participant at the local Pardot User Group, I observed and shared creative ideas and workarounds. I also exercised early-stage prospecting to bolster business development initiatives.

Director of Web Development

2015 - 2016

Capilano University Marketing Association, North Vancouver, BC

UX Panelist


BCNET, Vancouver, BC

Presented findings on information technology infrastructure from an end user and research-based perspective as part of the 2015 annual BCNET conference.

Professional Experience

Marketing Operations Manager

2021 - Present

Evisort, San Francisco, CA

Marketing Operations Manager

2020 - 2021

Sapling, San Francisco, CA

  • Manage performance of all programs and lead gen campaigns including lead scoring and nurture programs
  • Perform CRO via Google Optimize with an initial 2-week result of a 300% increase in SaaS Product Demo Request Conversions from 5% to 20% (Original vs. Variant B) in September 2020
  • Optimize site performance, improving the load time by >60%
  • Devise segmentation strategies to align BI and objectives
  • Integrate and automate the Sapling Marketing Technology Stack

Digital Marketing Lead

2019 - 2020

Fresh Tracks Canada, Vancouver, BC

  • Led all marketing automation, CRM, data infrastructure, segmentation, and reporting initiatives
  • Launched luxury travel site: $65K+ revenue yield mid-pandemic
  • Developed Velocity (VTL) scripts to tokenize SFDC fields
  • Performed custom report/extract functionality in bulk via Marketo REST API and SFDC Data Loader/SOQL
  • Produced Smart Lists to drive outbound engagement via Marketo as well as GA, Google Ads, Facebook, and SFDC

Senior Marketing Automation Specialist

2018 - 2019

IBM (Revenue Automation), New York, NY

  • Led Revenue Automation’s website redesign project
  • Built automation flows and strategies to enhance lift
  • Designed/developed IBM Watson-integrated web forms
  • Designed/developed HTML emails via Watson, Marketo
  • Established and maintained rapport with key clients
  • Updated marketing collateral using Adobe CC
  • Reported on drip campaign automation workflows

Digital Marketing Technician

2014 - 2018

Global Village English Centres, Vancouver, BC

  • Planned and executed inbound marketing using Pardot Marketing Automation and Salesforce CRM
  • Reviewed Google Analytics reports to determine strengths vis-à-vis areas of improvement
  • Ran PPC Ads relying on audience and keyword research
  • Optimized PPC campaigns (reduced CPC from $5 to ~$0.08 and CPA from $75 to <$2)
  • Conducted SEO with traffic averaging 14,000+ visits/mo
  • Managed web update/re-design projects using Teamwork

Digital Marketing Manager

2012 - 2014

Zen Digital, North Vancouver, BC

  • Ran Google Ads using keyword research, budget analysis
  • Maintained WordPress website with custom HTML/CSS
  • Tracked site metrics via Google Analytics, Search Console
  • Managed social: Facebook, Twitter, YouTube, Instagram

E-Commerce & SEO Specialist

2010 - 2012

Music Gallery, North Vancouver, BC

  • Maintained website database using Zen Cart E-Commerce CMS
  • Updated product listings using Photoshop and Dreamweaver
  • Provided customers with current product information
  • Managed YouTube Video Advertising initiatives


Here is a sample of noteworthy digital marketing projects I have worked on.

  • All
  • Marketing
  • Web
  • Email
Nexx Gen IO Website
BSuperior System Logo
Floorball Plus Logo
Maker Lab in a Box Website
Revenue Automation Logo
Taste Vancouver Food Tours Logo
Scenic Luxury Cruises & Tours Logo
Capilano University Marketing Association Logo
Fiat Chrysler Automobiles
Sapling HR


Outside of my career endeavours, I am a big time hockey fan.

You better believe I was beyond elated when Sidney Crosby of Team Canada scored the Golden Goal during Vancouver 2010, or when Alex Burrows of the Vancouver Canucks somehow slayed the dragon a year later against their then-bitter rivals, the Chicago Blackhawks. Classic moments. Equally so, I was crushed when the same team eventually lost to the Boston Bruins in Game 7 of the 2011 Stanley Cup Finals, but that is part of what makes it such a memorable experience. Wins have no meaning without losses, much like how successes contrast with failures.

A few of my other favourite pasttimes include movies, hiking excursions, travelling, attending concerts, karaoke, reading blogs, and enjoying Mediterranean cuisine. Yes so many movies, but let's be real, nothing holds a candle to Deadpool. And not just because Ryan Reynolds is also a Vancouver native. Go Deadpool!

As a technology enthusiast and not just a marketing technologist by trade, I've also been taking a real interest in futurology. In particular, I look forward to discovery around AI and the presumed reality (or not) of the technological singularity.


I've been fortunate to work with (and learn from!) several rockstars. Here's what some of them are saying about my digital marketing background:


Looking to get in touch? I'm always reachable - I look forward to hearing from you!

Contact Summary


North America - Remote



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